Otogaleri
A showroom designed as a stage — hexagonal coffer lighting calibrated to display cars the way a gallery displays sculpture, with the supporting program tucked behind the spotlight.
A showroom for luxury automobiles — hexagonal ceiling lighting and stage-grade illumination.
- Location
- Istanbul
Project Narrative
The dealer represents performance brands and wanted a space that felt nearer to a museum than a sales floor. We removed every traditional retail device — no posters, no shelves of merchandise, no service counters in the line of sight — so the cars themselves carry the entire visual weight.
Lighting designers were brought in early. We sampled three hexagonal panel sizes on a full-scale mock-up to find a rhythm that flatters white, silver, black, and red paintwork equally — a particular challenge given how differently each colour reads under cool white light.
The floor is polished resin in a near-black grey that doubles as a reflective plinth. Walls are clad in flat white panels with a single timber accent zone for the customer lounge, where the brand's heritage photography is hung salon-style.
The showroom is now used for press launches and brand events alongside its everyday sales role. The dealer reports that customers spend longer in the space than they used to — a small metric that the architecture has measurably moved.
Project Gallery
